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Marketing 2000 Edition Library And Study Guide
Marketing 2000 Edition Library And Study Guide
Author: William M. Pride
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
ISBN-13: 9780618015467
ISBN-10: 0618015469
Publication Date: 12/6/1999
Edition: 11
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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