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Market Segmentation: A Step-By-Step Approach to Creating Profitable Market Segments (Macmillan business)
Market Segmentation A StepByStep Approach to Creating Profitable Market Segments - Macmillan business
Author: Ian Dunbar
'Now Professor Malcolm McDonald and Ian Dunbar have peeled away the layers of complexity and confusion to produce a step-by- step guide through the difficult terrain of market segmentation. The value of their book to business people everywhere is that it offers the kind of practical applications needed in today's intensely competitive marketplac...  more »
ISBN-13: 9780333637234
ISBN-10: 0333637232
Pages: 271
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Publisher: Trans-Atlantic Publications
Book Type: Paperback
Members Wishing: 0
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