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Market Response Models: Econometric and Time-Series Analysis (International Series in Quantitative Marketing)
Market Response Models Econometric and TimeSeries Analysis - International Series in Quantitative Marketing
Author: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
A text for graduate students in marketing, providing a source of information on the use of market response models for planning and forecasting. Also useful as a reference for companies looking to develop a competitive edge through the use of market forecast models, or those in need of an update on the research in this area.
ISBN-13: 9780792390138
ISBN-10: 079239013X
Publication Date: 10/31/1989
Pages: 400
Edition: 1
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Publisher: Springer
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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