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The Market Research Audit
The Market Research Audit
Author: Christopher West
Knowledge is the fuel powering all decision making. Good knowledge will result in good decisions and poor or inadequate knowledge will lead to bad decisions. Obtaining market information is a skilled process following a set of clear routines and using a wide range of resources. This audit shows how to: * define the information required for good...  more »
ISBN-13: 9781902433776
ISBN-10: 1902433777
Publication Date: 12/31/2001
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Publisher: Cambridge Strategy Publications Ltd
Book Type: Paperback
Members Wishing: 0
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