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Market Research In Action
Market Research In Action
Author: Michael Roe
Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product. The use of this device shows how research impacts on product development and the product launch, with particular reference to fast moving consumer goods. To demonstrate other marketing research techniques the ...  more »
ISBN-13: 9781861529381
ISBN-10: 1861529384
Publication Date: 10/7/2004
Pages: 260
Edition: 1
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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