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Search - Market-Based Management (6th Edition)

Market-Based Management (6th Edition)
MarketBased Management - 6th Edition
Author: Roger Best
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management?with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing str...  more »
ISBN-13: 9780130387752
ISBN-10: 0130387754
Publication Date: 1/23/2012
Pages: 576
Edition: 6
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 1
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