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Mapping Experiences: Aligning for Value
Mapping Experiences Aligning for Value
Author: James Kalbach
If you want to create products and services that provide real value, you should first identify touchpoints?areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you?ll learn how to turn customer observations into actionable insight for product design.Author Jim Kalb...  more »
ISBN-13: 9781491923535
ISBN-10: 1491923539
Publication Date: 10/25/2015
Pages: 250
Edition: 1
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Publisher: O'Reilly Media
Book Type: Paperback
Members Wishing: 3
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