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Managing Innovation: Integrating Technological, Market and Organizational Change, 3rd Edition
Managing Innovation Integrating Technological Market and Organizational Change 3rd Edition
Author: Joe Tidd, John Bessant, Keith Pavitt
Managing Innovation provides readers with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to improve the competitiveness of firms and effectiveness of other organizations. The management ...  more »
ISBN-13: 9780470093269
ISBN-10: 0470093269
Publication Date: 5/20/2005
Pages: 600
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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