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Managing Destination Marketing Organizations
Managing Destination Marketing Organizations
Author: Robert C. Ford, William C. Peeper
Now the first in-depth book written for you and about you... and the challenges associated with managing a CVB. Politics, stakeholders, Board members, industry members are all part of making a CEOs job exciting, rewarding ...and one of the most demanding jobs in the travel industry. Now learn what 22 of your peers had to say in extensive, anonym...  more »
ISBN-13: 9780615163284
ISBN-10: 0615163289
Pages: 548
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Publisher: ForPer Publishing
Book Type: Hardcover
Members Wishing: 0
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