Management Competing in the New Era Author:Thomas S. Bateman, Carl P. Zeithami, Scott Snell Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book shows hoe four underlying themes - quality, cost, innovatio... more »n and speed - drive competitive advantage in the new economy, whether applied to a traditional or dot.com company. The accompanying CD-ROM contains self-assessment exercises and flash technology, as well as PowerPoint.« less
ISBN-13: 9780071122993 ISBN-10: 0071122990 Edition:5th International st Rating: