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Malcolm McDonald on Key Account Management
Malcolm McDonald on Key Account Management
Author: Malcolm McDonald, Beth Rogers
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unl...  more »
ISBN-13: 9780749480776
ISBN-10: 0749480777
Publication Date: 8/28/2017
Pages: 192
Edition: 1
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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