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The Making of a Name: The Inside Story of the Brands We Buy
The Making of a Name The Inside Story of the Brands We Buy
Author: Steve Rivkin, Fraser Sutherland
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who ma...  more »
ISBN-13: 9780195168723
ISBN-10: 0195168720
Publication Date: 10/15/2004
Pages: 275
Rating:
  • Currently 3.3/5 Stars.
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3.3 stars, based on 2 ratings
Publisher: Oxford University Press
Book Type: Hardcover
Members Wishing: 0
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