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Making Money While Making a Difference: How to Profit with a Nonprofit Partner
Making Money While Making a Difference How to Profit with a Nonprofit Partner Author:Jeffrey Simons, Norman Tanen, Robin Simons The essential--and only--guide for managers who want to make a positive social impact and still make a profit. Richard Steckel, author of Filthy Rich & Other Nonprofit Fantasies, pioneered the use of strategic alliances between for-profits and nonprofits as head of the Denver Children's Museum. As founder of AddVenture Network Inc., Dr. S... more »teckel has helped numerous corporations form partnerships with nonprofits that have paid great financial and social dividends. Companies like Citicorp, Monsanto, Procter & Gamble, American Express, IBM, Ben & Jerry's, McDonald's, and dozens of others have all learned how beneficial strategic corporate citizenship can be. Making Money While Making a Difference is a timely resource for business leaders, marketing directors, and anyone who has to justify doing the right thing.« less