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Magic Numbers for Consumer Marketing: Key Measures to Evaluate Marketing Success
Magic Numbers for Consumer Marketing Key Measures to Evaluate Marketing Success
Author: John Davis
Magic Numbers for Consumer Marketing specifically describes key marketing measures commonly used in business. The book is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or ...  more »
ISBN-13: 9780470821626
ISBN-10: 0470821620
Publication Date: 9/21/2005
Pages: 228
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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