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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Made to Stick Why Some Ideas Take Hold and Others Come Unstuck
Author: Chip Heath, Dan Heath
ISBN-13: 9781905211562
ISBN-10: 1905211562
Publication Date: 2/1/2007
Rating:
  • Currently 4/5 Stars.
 2
4 stars, based on 2 ratings
Publisher: Random House Business Books
Book Type: Paperback
Members Wishing: 9
Reviews: Member | Amazon | Write a Review
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 sari-lynn avatar reviewed Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck on + 207 more book reviews
An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.



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