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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Made to Stick Why Some Ideas Take Hold and Others Come Unstuck
Author: Dan Heath, Chip Heath
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that det...  more »
ISBN-13: 9780099505693
ISBN-10: 009950569X
Publication Date: 2/7/2008
Pages: 304
Rating:
  • Currently 3.6/5 Stars.
 4
3.6 stars, based on 4 ratings
Publisher: Arrow Books Ltd
Book Type: Paperback
Members Wishing: 18
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 sari-lynn avatar reviewed Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck on + 207 more book reviews
An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.


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