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MKTG (Marketing CourseMate Printed Access Card)
MKTG - Marketing CourseMate Printed Access Card
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKT...  more »
ISBN-13: 9781133190110
ISBN-10: 1133190111
Publication Date: 2/20/2012
Pages: 400
Edition: 6
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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