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MKTG 3.0 2009 Edition (with Review Card and Printed Access Card)
MKTG 30 2009 Edition - with Review Card and Printed Access Card
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page de...  more »
ISBN-13: 9780324789287
ISBN-10: 0324789289
Publication Date: 2/18/2009
Pages: 326
Edition: 3
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


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