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MARKETING EDGE
MARKETING EDGE
Author: Thomas V. Bonoma
"The general or marketing manager often knows quite well what he or she wishes to get done strategically, but often has trouble making strategy work. Business school training, it seems, has bred too much of an armchair general's skill at commanding an army from the safety of the rear lines and too little of the master sergeant's ability t...  more »
ISBN-13: 9780029042007
ISBN-10: 0029042003
Publication Date: 6/1/1985
Pages: 241
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Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
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