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M: Marketing with Premium Content Access Card
M Marketing with Premium Content Access Card
Author: Dhruv Grewal, Michael Levy
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
  • Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply...  more »
  • Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
  • Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
  • M:Marketing 2e also includes unmatched teaching support.
ISBN-13: 9780077386436
ISBN-10: 0077386434
Publication Date: 1/4/2010
Pages: 422
Edition: 2
Rating:
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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