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Luxury Fashion Branding: Trends, Tactics, Techniques
Luxury Fashion Branding Trends Tactics Techniques
Author: Uche Okonkwo
"Luxury is a necessity that begins where necessity ends." These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society. It has become the norm to aspire towards attaining the delectable goods of brands like Louis Vui...  more »
ISBN-13: 9780230521674
ISBN-10: 0230521673
Publication Date: 7/10/2007
Pages: 320
Edition: 1st
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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