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Book Reviews of The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
The Loyalty Effect The Hidden Force Behind Growth Profits and Lasting Value
Author: Frederick F. Reichheld, Thomas Teal
ISBN-13: 9781578516872
ISBN-10: 1578516870
Publication Date: 9/15/2001
Pages: 323
Rating:
  • Currently 3/5 Stars.
 1

3 stars, based on 1 rating
Publisher: Harvard Business School Press
Book Type: Paperback
Reviews: Amazon | Write a Review

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This book describes the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. Details how to attract & retain right customers, improve productivity by hiring right employees, measure value by tracking behavior of customers & employees, create intellectual capital, maximize shareholder value, and build stategic advantage. Success examples include State Farm, Toyota/Lexus, MGNA, John Deere, & Leo Burnett ad agency. Author describes key business philosophies that underlie the results of loyalty leaders.