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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
The Loyalty Effect The Hidden Force Behind Growth Profits and Lasting Value
Author: Frederick F. Reichheld, Thomas Teal
Loyalty is by no means dead. In fact the principles of loyalty . . . are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion. — From The Loyalty EffectThe business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their cust...  more »
ISBN-13: 9781578516872
ISBN-10: 1578516870
Publication Date: 9/15/2001
Pages: 323
Rating:
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Publisher: Harvard Business School Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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