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Lovemarks: The Future Beyond Brands
Lovemarks The Future Beyond Brands
Author: Kevin Roberts
Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face t...  more »
ISBN-13: 9781576872048
ISBN-10: 1576872041
Publication Date: 4/2004
Pages: 224
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: powerHouse Books
Book Type: Hardcover
Members Wishing: 0
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