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The Lovemarks Effect: Winning in the Consumer Revolution
The Lovemarks Effect Winning in the Consumer Revolution
Author:
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000 Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, Ideas Co... more »
Author:
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000 Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, Ideas Co... more »
ISBN-13: 9781576872673
ISBN-10: 157687267X
Publication Date: 11/2006
Pages: 272
Rating: ?
ISBN-10: 157687267X
Publication Date: 11/2006
Pages: 272
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Research
