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The Long Tail : Why the Future of Business is Selling Less of More
The Long Tail Why the Future of Business is Selling Less of More
Author: Chris Anderson
In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits the high-volume end of a traditional demand curve but in what used to be regarded as misses the endlessly long tail of that same curve.
ISBN-13: 9781844138500
ISBN-10: 184413850X
Publication Date: 2008
Pages: 256
Edition: First Edition
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Publisher: Hyperion
Book Type: Hardcover
Members Wishing: 0
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