The Little B of Common Sense Investing Author:John C. Bogle John C. Bogle?s The Little Book of Index Investing is a power-packed explanation of why outperforming the market is an investor illusion. Instead, the founder of The Vanguard Group?the man who?s been called ?the conscience of the investment industry?*?recommends a simple, time-tested investment strategy that can deliver the greatest retur... more »n to the greatest number of investors: indexing. Why? Investing is a zero-sum game where transaction costs, taxes, poor investment diversification, and poor market-timing (an affliction for most investors) hurts your portfolio more than it helps. Indexing eliminates that hurt. Bottom-line, if you can?t be an index, why not invest in one? And you?ll be all the happier and richer for it.*Time Magazine« less
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