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Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Light Their Fire Using Internal Marketing to Ignite Employee Performance and Wow Your Customers Author:Susan Drake, Michelle Janette Gulman, Sara Roberts Many organizations have the gift of taking committed, enthusiastic people and turning them into cynics over time. This statement rings true for too many companies, despite the good intentions of their leadership.For more information visit www.lighttheirfire.net. While todayÆs bottom-line-oriented business environment demands that business owners... more » and managers keep a close eye on costs, many miss the opportunity to strengthen their profit potential through strong internal marketing to employees.In their new book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers,, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty.You willà òIdentify the varying perspectives of different audiences. òTailor your messages for maximum effectiveness. òUnderstand and use a combination of communications tools. òGet more mileage from your orientation and training programs. òMeasure the effectiveness of your messages. Light Their Fire includes practical tools and case studies that address the role of internal marketing in a variety of situations, from mergers to department branding to project implementation. This is the ideal primer for company executives, business owners, human resource professionals, and department managers on how successful companies create, implement, and measure the effectiveness of their own internal marketing plans.« less