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My Life in Advertising and Scientific Advertising
My Life in Advertising and Scientific Advertising
Author: Claude Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
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ISBN-13: 9780844231013
ISBN-10: 0844231010
Publication Date: 1/11/1966
Pages: 336
Rating:
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5 stars, based on 1 rating
Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Audio CD
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