The Lexus and the Olive Tree: Understanding Globalization
The Lexus and the Olive Tree Understanding Globalization Author:Thomas L. Friedman "A brilliant guide for the here and now."---The New York Times Book Review In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes th... more »e conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalization.« less
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An deep look at the difference between western culture - this is my thing - and eastern culture - this is my land. As always Tom Friedman helps us understand the sources of conflict in the middle east from the cause end rather than the effect.