Skip to main content
PBS logo
 
 

Search - Levitt on Marketing (Harvard Business Review Paperback Series)

Levitt on Marketing (Harvard Business Review Paperback Series)
Levitt on Marketing - Harvard Business Review Paperback Series
Author: Harvard Business Review
Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the "Harvard Business Review". From the classic "Marketing Myopia" to the "Globalization of Markets," the ideas of Theodore Levitt belong in the reperto...  more »
ISBN-13: 9780875842844
ISBN-10: 0875842844
Pages: 100
Rating:
  ?
0 stars, based on 0 rating
Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.