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Lean Advertising: How to Get Breakthrough Work Faster and Cheaper
Lean Advertising How to Get Breakthrough Work Faster and Cheaper
Author: Bruce Goldman, Stephen Hawley Martin
From Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications. With responsibility instead of hierarchy, "Broadband Creativity," relentless pursuit and destruction of waste, and e...  more »
ISBN-13: 9781892538109
ISBN-10: 1892538105
Publication Date: 4/1/2003
Pages: 144
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Publisher: Oaklea Press
Book Type: Paperback
Members Wishing: 0
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