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Search -
The Laws of Choice
The Laws of Choice
Author:
How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to suppor... more »
Author:
How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to suppor... more »
ISBN-13: 9780684835457
ISBN-10: 0684835452
Publication Date: 7/10/1997
Pages: 464
Rating: ?
ISBN-10: 0684835452
Publication Date: 7/10/1997
Pages: 464
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Research
