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Laugh and Learn Pharmaceutical Sales Code Manual and CD: Pharmaceutical and Medical Device Ethics and Compliance Training Based on the PHRMA Sales and ... Code for Sales Representatives and Marketers
Laugh and Learn Pharmaceutical Sales Code Manual and CD Pharmaceutical and Medical Device Ethics and Compliance Training Based on the PHRMA Sales and Code for Sales Representatives and Marketers Author:Daniel Farb The New PHRMA sales and marketing conduct code for the pharmaceutical industy was issued in 2002 after revelations of unethical marketing practices appeared in the media and the FDA announced a huge fine for one company. Although the code is voluntary, the industry considers it a standard of behavior and the OIG compliance guidelines are based o... more »n it. laugh and Learn Pharmaceutical Sales Code will teach you the code in an amusing and memorable way, as the sales teams at Deep Breath Respiratory Products try to figure out ways to beat the code and channel benefits to the doctors who prescribe their products.« less