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Kotler on Marketing
Kotler on Marketing
Author: Philip Kotler
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
ISBN-13: 9780684860381
ISBN-10: 0684860384
Publication Date: 6/7/1999
Pages: 270
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Publisher: Free Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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