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Kotler on Marketing: How to Create, Win, and Dominate Markets
Kotler on Marketing How to Create Win and Dominate Markets
Author: Philip Kotler
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketin...  more »
ISBN-13: 9781476787909
ISBN-10: 1476787905
Publication Date: 4/19/2014
Pages: 272
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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