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The Knowledge Link: How Firms Compete Through Strategic Alliances
The Knowledge Link How Firms Compete Through Strategic Alliances
Author: Joseph L., Jr. Badaracco
In 1971, General Motors bought 34 percent of Isuzu, then a producer of small trucks, marking the beginning of GM's journey into alliances with a wide range of companies, including Toyota, Suzuki, and Fuji. Why would such a successful company let down its corporate walls, exposing its organization and strategies to competitors? The answer, accord...  more »
ISBN-13: 9780875842264
ISBN-10: 0875842267
Pages: 189
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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