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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
The King of Madison Avenue David Ogilvy and the Making of Modern Advertising
Author: Kenneth Roman
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This biography is based on a wealth of material from the author?s decades of working alongside the advertising g...  more »
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ISBN-13: 9780230100367
ISBN-10: 0230100368
Publication Date: 6/8/2010
Pages: 304
Edition: 1
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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