Go A Kidd's Guide to Graphic Design Author:Chip Kidd "CONGRATULATIONS, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realized it or not, pretty much most decisions you make, every d... more »ay, are by design...Take my word for it, you are a designer." Chip Kidd opens with the promise that everyone is a designer, and uses each page to show the reader why that is. Each spread explains and demonstrates a crucial introductory graphic design concept--form, size, scale, reptition and pattern, color, typography, etc. Beautifully designed, and clearly explained, Go: A Kidd's Guide to Graphic Design, is truly one of a kind.« less