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Key Account Management: The Definitive Guide
Key Account Management The Definitive Guide
Author: Diana Woodburn, Malcolm McDonald
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling." Developing successful busines...  more »
ISBN-13: 9780470974155
ISBN-10: 047097415X
Publication Date: 3/22/2011
Pages: 504
Edition: 3
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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