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Karma Cola : Marketing the Mystic East (Vintage International)
Karma Cola Marketing the Mystic East - Vintage International
Author: Gita Mehta
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of E...  more »
ISBN-13: 9780679754336
ISBN-10: 0679754334
Publication Date: 6/28/1994
Pages: 208
Rating:
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3.1 stars, based on 5 ratings
Publisher: Vintage
Book Type: Paperback
Members Wishing: 0
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