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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Juicing the Orange How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon, Fred Senn
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or ...  more »
ISBN-13: 9781591399278
ISBN-10: 1591399270
Publication Date: 7/18/2006
Pages: 272
Edition: 1ST
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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