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Journalism and Public Relations: News Media and PR in the Digital Age (Reuters Challenges)
Journalism and Public Relations News Media and PR in the Digital Age - Reuters Challenges
Author: John Lloyd, Laura Toogood
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and ? often ? mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. — The ar...  more »
ISBN-13: 9781784530624
ISBN-10: 178453062X
Publication Date: 1/28/2015
Pages: 160
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Publisher: I. B. Tauris
Book Type: Paperback
Members Wishing: 0
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