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Jack Trout on Strategy
Jack Trout on Strategy
Author: Jack Trout
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strat...  more »
ISBN-13: 9780071437943
ISBN-10: 0071437940
Publication Date: 3/26/2004
Pages: 144
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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