Introduction to Sociology Author:George Ritzer Join the conversation with one of sociology?s best-known thinkers. The Second Edition of Introduction to Sociology, thoroughly revised and updated, continues to show students the relevance of the introductory sociology course to their lives. While providing a rock-solid foundation, George Ritzer illuminates traditional sociological concepts and ... more »theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the Internet, and the ?McDonaldization? of society. As technology flattens the globe, students are challenged to apply a sociological perspective to their world, and to see how ?public? sociologists are engaging with the critical issues of today.« less