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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)
An Introduction to Market Social Research Planning Using Research Tools Techniques - Market Research in Practice Series
Author: Ian Brace, Karen Adams
Established market researchers offer a complete, step-by-step guide to basic principles and techniques — Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, th...  more »
ISBN-13: 9780749443771
ISBN-10: 0749443774
Publication Date: 11/14/2006
Pages: 154
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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