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An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)
An Introduction to Market Social Research Planning Using Research Tools Techniques - Market Research in Practice Series Author:Ian Brace, Karen Adams Established market researchers offer a complete, step-by-step guide to basic principles and techniques — Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, th... more »is introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, "An Introduction to Market and Social Research" is essential to students and anyone looking for guidance to managing research.