Skip to main content
PBS logo
 
 

Search - Introduction to Integrated Marketing Communications

Introduction to Integrated Marketing Communications
Introduction to Integrated Marketing Communications
Author: John Burnett, Sandra E. Moriarty, Stephen Grant
Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions. This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages ...  more »
ISBN-13: 9780130156686
ISBN-10: 013015668X
Publication Date: 10/16/2000
Pages: 640
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice-Hall
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.