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Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach, Fourth Edition
Introduction to Commercial Recreation and Tourism An Entrepreneurial Approach Fourth Edition Author:John C. Crossley, Lynn M. Jamieson, Russell E. Brayley Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, ope... more »rations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a "valuable addition to commercial recreation literature."« less