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Interplay of Influence: News, Advertising, Politics, and the Mass Media
Interplay of Influence News Advertising Politics and the Mass Media
Author: Kathleen Hall Jamieson, Karlyn Kohrs Campbell
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the au...  more »
ISBN-13: 9780534514310
ISBN-10: 0534514316
Publication Date: 7/25/1996
Pages: 368
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
Members Wishing: 0
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